Episodes
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In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
00:00 Intro
01:19 Common Mistakes Lawyers Make in Marketing
01:54 The Importance of Knowing Your Audience
03:33 Simplifying Legal Jargon for Better Client Communication
05:33 Email Marketing: A Tool for Client Retention and Acquisition
08:06 Nurturing Clients Through the Marketing Funnel
18:05 Leveraging Lead Magnets for Law Firms
25:41 Navigating Email Overwhelm: A Strategic Approach
26:32 Crafting the Perfect Welcome Sequence
27:36 The Art of Email Sequencing for Engagement
28:34 Why Law Firms Struggle with Email Campaigns
29:25 The Importance of Delegating Email Marketing
33:06 Compliance and Email Marketing: Navigating the Legalities
39:27 Book Recommendation
42:31 One thing that works
Resources mentioned in this episode:
Invisible Selling Machine by Ryan Deiss
Connect with Tanya here:
https://www.instagram.com/tbcopywriter42/
https://twitter.com/harpchicwriter
https://www.linkedin.com/in/tanyabrody/
https://www.facebook.com/tanyabrodycopywriter
http://tanyabrodycopywriter.com
https://linktr.ee/emcacademy
Connect with me
Instagram
Pinterest
Facebook
Twitter
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com -
There’s a new iPad on the market… Do lawyers need it? New, shiny tech is always a temptation for Dennis and Tom, and right now they’re mulling over this latest Apple offering and whether its potential uses for attorneys make it worth the investment. They discuss reviews, new upgrades, uses in legal practice, laptop/phone/tablet comparisons, and more.
In their second segment, Chat GPT asks the guys: Will they use AI to write a new intro to the podcast? Well, Suno, a new tool, might just be the thing for the job.
As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.
Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.
Show Notes - Kennedy-Mighell Report #366
A Segment: Is there a New iPad in your Legal Toolbox?
Apple iPad: https://www.apple.com/ipad/
Apple Pencil: https://www.apple.com/apple-pencil/
Magic Keyboard: https://www.apple.com/ipad-keyboards/
Why Lawyers will love the new 2024 iPads: https://www.iphonejd.com/iphone_jd/2024/05/2024-ipad.html
In The News Episode #146: https://www.youtube.com/watch?v=n4UEa6NNUIw&ab_channel=IntheNews
Humane: https://humane.com/
rabbit r1: https://www.rabbit.tech/
B Segment: We Answer a Question from our ChatGPT Audience
Suno - https://suno.com/
Parting Shots:
Wired Mouses/Keyboards
Experimenting with ChatGPT -
Missing episodes?
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Let’s talk about alternative medicine and coverage under Workers’ Comp’s hodgepodge of rules.
Guest Maya Rashid is a recent graduate of Penn State Law and the winner of the College of Workers’ Compensation Lawyers’ student writing competition with her article “Revitalizing Recovery: Exploring Workers’ Compensation Coverage of Alternative Medicine.”
Fighting for clients seeking treatment through alternative medicine under Workers’ Comp? Even traditional medicine can get tangled in case law and treatments, but when it comes to alternative medicines, where do you, and your clients, stand?
It’s a confusing issue, trying to figure out how injured workers can choose their own care and recovery path versus what insurers and jurisdictions determine is “reasonable.” The word “reasonable” varies across jurisdictions. Not to mention the confusion of medical bill coding. If you, and your clients, are confused, you aren’t alone. -
A new survey finds that clients care deeply about their attorney’s tech tools and tech skills. The numbers don’t lie: Legal tech matters. An efficient, integrated system is no longer “nice to have.” It’s table stakes, from case management to client communications to online filing and billing.
As a lawyer, guest Dan Lear found himself gravitating to the field of legal tech, including stints at Microsoft and Avvo and now as vice president of partnerships at InfoTrack, helping software developers provide the tech today’s lawyers, and their clients, want.
If you’re running your own firm, hear what clients say about their attorney’s tech skills and their expectations and how you can explore and implement the latest tools.
And if you’re a law school graduate who has found you aren’t truly attracted to traditional legal work, hear about the fascinating opportunities for lawyers in the field of legal tech development and consulting.
Questions or ideas about solo and small practices? Drop us a line at [email protected]
Topics:
A new survey finds clients care (deeply) about their attorney’s tech and tech skills. And they expect those attorneys to use that tech to efficiently manage their cases
Legal tech tools are advancing rapidly. Today’s tools can integrate every facet of a law practice, from case management and scheduling to digitally filing briefs, seamlessly.
There are opportunities for law school graduates who don’t want to practice traditional law, instead helping tech firms develop new tools and helping law firms understand and implement those tools.
Mentioned in This Episode:
InfoTrack Attorney Competence and the Client Experience
Previous episodes featuring guest Dan Lear, On the Road, “Legalweek 2024: The Future State of the Industry” -
Lawyers are pretty good at keeping our guards up—especially when it comes to the hard, messy, personal stuff. So, what happens when we let those guards down and share those stories with one another?
This week, Stephanie tackles that issue and more with Sarah Soucie Eyberg, co-author of the new book Law Moms: Juggling Motherhood, Ambition and Personal Fulfillment.
Links from the episode:
Check out Sarah's Book-Law Moms
Lawyerist listeners can get special pricing with Pilot!
If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! -
An appeal to common sense is denied.
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You might have thought flying a flag upside after January 6 would be the only "Sam Alito w/10 flag" story of the week, but you'd be wrong. The justice followed it up with another flag tied to the riots and got appropriately roasted over it all by Elena Kagan. Biglaw always paid well, but with partners crossing the $20 million compensation barrier, the structure of Biglaw inevitably shifts to accommodate the new normal. And a law school deals with the most avoidable cheating scandal ever. -
Networking is something that comes naturally to some people. But if the idea of talking to strangers makes you break out into a cold sweat, there’s help and hope, says Deb Feder, author of the book After Hello: How to Build a Book of Business, One Conversation at a Time.
“You have picked a profession that is never finished meeting people,” Feder writes of lawyers. A practicing lawyer for many years, Feder now works as a business development coach.
In this episode of The Modern Law Library, Feder explains to the ABA Journal’s Lee Rawles that her goal is to help attorneys have “curious, confident conversations.” They discuss conversation stoppers v. conversation starters; how not to panic when targeting the “cool client”; and how young attorneys can get past “the kids table.”
Lining up a roster of ideal clients doesn’t start at cocktail party mingling, Feder warns. A key to building relationships with the clients you actually want to work with lies in identifying what legal work you’re looking to do, and that requires some inner work. It also involves owning your value, Feder says, and she shares a story about how a partner in her firm impressed that lesson on her when she was a young attorney.
In After Hello, she says she meets people who feel too overwhelmed by keeping up with their legal work and personal lives to contemplate business development. “How do you balance the chaos of the day and allow technology to be the support and solution, rather than part of the challenge; how do you let it serve, not destroy you?” Feder asks. She lays out strategies to organize and cope, including how to stop letting your email inbox overwhelm you.
Feder and Rawles also discuss After Hello’s “30 Conversations in 30 Days Challenge” and the most common mistakes Feder sees lawyers making on LinkedIn." -
When you are in trial, your support staff can and should be doing more than just ordering lunch. Hear how the Simon Law Firm staff handles logistics and builds valuable rapport with courtroom staff.
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Guests from a successful St. Louis collaboration discuss Legal Services of Eastern Missouri’s (LSEM) Neighborhood Advocacy Program on Talk Justice. There are 24,000 vacancies and abandoned properties in St. Louis. LSEM was inspired by Legal Aid of Western Missouri’s Adopt-a-Neighborhood program in Kansas City to start their own revitalization project. In 2018, they launched the Neighborhood Advocacy Program to start tackling the legal problems that create lingering neighborhood blight.
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Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues.
It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running a business. It’s a lot for anyone to handle. Gisèle helps her clients improve their well-being, increase productivity, and maintain a sustainable practice.
It’s great to set goals, even ambitious goals, at the start of every new year. But don’t forget to take a moment to make a plan for yourself and how you’ll keep going, day after day, with so much weight on your shoulders.
Hear how Gisèle used her own experience and a lot of professional research and training to develop a coaching method that helps stressed professionals enjoy their life and stay healthy. “You can have all the success in the world,” she says, “but if you’re not going to be around to see it, how much success is that truly going to be?” Do you feel stressed? Exhausted? Isolated? Do you know the symptoms of burnout? This is a podcast for you. You are not alone.
Mentioned in This Episode:
Charlène Gisèle's Podcast
E-book, “Breathwork For Cognitive Performance,” by Charlène Gisèle
“Burn-Out An ‘Occupational Phenomenon:’ International Classification Of Diseases,” World Health Organization
Join The Un-Billable Hour Community Table -
Under the 14th Amendment, "No state shall...deprive any person of...property, without due process of law." This principle was at the heart of the matter of the 2023 Supreme Court case of Culley v. Marshall, in which two women had respectively loaned their cars to others only to have the cars seized under an Alabama civil forfeiture law following each lendee's arrest for drug offenses. The petitioners claimed that, absent a preliminary hearing, their 14th Amendment rights had been violated. Justice Kavanagh wrote for the majority stating that “In civil forfeiture cases, the Due Process Clause requires a timely forfeiture hearing, but does not require a separate preliminary hearing.”
In this episode, Craig is joined by Attorney Kirby Thomas West from the Institute for Justice to discuss the recent SCOTUS decision in Culley v. Marshall. Craig & Kirby spotlight civil forfeiture and the potential impact of this ruling. -
In this episode, author and speaker Emily Nagoski, Ph.D., discusses how to handle stress and break the burnout cycle in your personal and professional life.
Links from the episode:
Check out Rocket Matter: modern legal software for busy lawyers
Burnout by Emily Nagoski
If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! -
As a new lawyer, have you ever considered a career in government oversight? It’s a broad, important field that ensures a wide range of agencies work as designed while protecting public funds and interests.
Guest Lucy Lang is a former prosecutor now serving as the New York Inspector General. She is charged with overseeing investigations into corruption, fraud, and abuse in the New York State government (more than 100 agencies) and has been a steady advocate of criminal justice reform. Lang shares her path and passion in this inspiring episode of Young Lawyer Rising.
The complex nature of Lang’s work depends heavily on her ability to lead, a skill she had to learn on her own and is now pressing the legal education field to include in law school curriculum. Seeking out mentors, learning on the job, and taking on new challenges were all part of her career growth. “If not you, then who,” she asks. “Be brave; take the bull by the horns.”
Get an inside look at the workings of government oversight, the value of public service, untangling difficult ethical decisions, and making a positive difference through leadership. It could be just what you need to help you take your next, bold step.
Resources:
New York Offices of the Inspector General
New York State Offices of the Inspector General, Job Postings
Lucy Lang, Wikipedia
“Lucy Lang ’06: An Advocate for Criminal Justice Reform and Government Integrity,” Columbia University News
Lucy Lang, Selected Publications
“New York State Inspector General Report Finds Persistent Racial Disparities in Discipline Within New York State Prisons”
“NYS Parks Employee Pleads Guilty to Official Misconduct”
New York State government oversight hotline: 1-800-DO RIGHT
New York Offices of the Inspector General on Twitter/X
ABA Section of State and Local Government Law
American Bar Association
American Bar Association Young Lawyers Division -
When forensic evidence gets it wrong, how do we free the innocent?
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In our history of criminal prosecutions, some types of evidence ended up being unreliable. Forensic sciences like bite-mark identification, arson investigations, and shaken baby syndrome sent many innocent people to prison. So where does that leave us? How do we make it right?
Lindsay Herf, executive director for the Arizona Justice Project joins host Michael Semanchik to discuss junk science and ways to protect innocent people.
Special thanks to our sponsor Clio. -
Jared kicks it off by exploring the biggest players in productivity software you should be using, well, be more productive. But no productivity suite is perfect. So, get to know the strengths and weaknesses of each so you can make the right choice for you.
Then, back in the day, lawyers often got their IT services from some independent techie who took care of stuff on an as-needed basis, but that sort of break/fix model is problematic if your tech strategy is only reactive instead of proactive. Jared talks with Michael Doherty about what it looks like for lawyers to engage IT services through a managed service provider (MSP). Michael walks attorneys through modern realities and ethics for technology use in their law firms and the potential for better outcomes when working with an MSP.
Later on—the Rump Roast, of course! The guys play “Hard Choices”, where Jared poses difficult Boston-themed scenarios and Michael must educate the masses on what a true Bostonian would do.
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Let's keep this Boston train going. Next stop: some of Boston's greatest musical hits.
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Our opening track is Two Cigarettes by Major Label Interest.
Our closing track is Take a Ride With Me by The Revolution. -
Now, this is a story all about how Sam Alito's wife got flipped-turned upside down.
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Sam Alito flew his flag upside down in the aftermath of the insurrection. He doesn't deny that, but he blames his wife for it. Dames, amirite? Aside from the obvious ethical issues implicated by having a Supreme Court justice visibly light in the "defending the Constitution against all enemies, foreign and domestic" department, why is Alito so objectively bad at responding to his scandals? Next thing you know, he'll be blaming her for the Dobbs leak too. Meanwhile the California bar exam is running into bankruptcy and rather than address the problem, the State Bar is just gonna kick the can further down the road. And Elon Musk's lawyers again earn their reputation as the gang that can't shoot straight, managing to Streisand Effect a dispute with a Delaware law expert by threatening to fire a Biglaw firm if the professor filed his brief. -
Do you hear all this talk about how lawyers can use an assistant but worry it will never work for you? In this episode, Stephanie talks with law firm owner Robyn Christo, law firm owner, and Raquel Gomes, Stafi founder. Hear about Robyn’s experience hiring her first virtual assistant from Stafi and finally delegating her inbox to someone else! It can be done!
Links from the episode:
Visit Stafi and get $500 off with code Lawyerist!
If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! -
It seems like every time that there’s a major disruption or event that threatens to upend the legal industry, it spells doom for the billable hour. But that could be more out of hope than anything else. The billable hour survived the Great Recession and the COVID-19 pandemic, despite many people thinking—or maybe wishing—that it wouldn’t.
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You want to help that friend of a friend with their minor auto accident settlement, but taking the case is not a good business decision. However, there are things you can do to extend goodwill and validate the referral…tune in for our tips.
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Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard.
Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it’s just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.
Next, the list you’ve always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.
Total Beginner - The DIY Lawyer’s Marketing Tools
Google Searches
Meta’s Ad Library
Google Maps
CallRail
Camera
Microphone - SM58, MV7, or similar.
Intermediate Tools - For the Those With Growing Expertise
Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout.
Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.
A Link Index Tool: Ahrefs, Semrush, Moz
Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like!
Screaming Frog
The News:
Google I/O 2024 (their developer conference) just wrapped up, so what’s gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you.
ChapGPT 4.0 (Omni) is now available, and we’re all just still hoping AI isn’t going to eventually kill us all: Hello GPT-4o | OpenAI
LSA now means Let’s Screw Attorneys — So, should you play the game or just quit now?
Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024
Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.
And, LocalU Detroit is coming up on June 24th!
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok - Show more
