Episodes
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00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsAftersell.https://www.aftersell.com/Richpanel.https://www.richpanel.com/Haus.http://haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!
00:00 Introduction
03:03 Seeding vs. Gifting: Influencer Engagement Strategies
08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns
14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content
37:04 The Dynamics of Influencer Marketing
57:59 Navigating the Brand vs. Growth Debate
01:05:33 Leveraging Flagship Partnerships
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
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Missing episodes?
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00:00 Introduction06:44 Building High-Performing Teams15:14 Insourcing vs Outsourcing31:12 Scaling Channels and Finding New Growth Opportunities04:59 Building a Strong Team for Business Success39:10 Evaluating the Value of Software Solutions53:26 The Role of Influencer Marketing in Brand Awareness56:40 Underrated Software Tools for Business Efficiency01:08:12 Overrated Software in the Industry01:14:42 Underrated Software SolutionsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsAftersell.https://www.aftersell.com/Richpanel.https://www.richpanel.com/Haus.http://haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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00:00 Introduction
06:20 Informing New Products: Philosophy and Approach
13:17 Recent Product Drops by Ridge Wallet and Cody's Brand
28:00 Examples of Successful Brand Expansions
37:29 Process of Informing New Products
38:55 Understanding the Market and Customer Needs
40:21 Using Data and Gut Instinct for Product Development
41:35 Customer Service and Artificial Intelligence
52:02 Coordinating and Project Managing Product Launches
01:02:04 Teasing and Launching New Products
01:08:38 Sustaining Product Success
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media. 00:00 Introduction07:07 David's Paid Social Journey12:33 Discussion on Meta Performance Issues23:27 Importance of Diversifying Ad Spend26:17 Exploring Alternative Channels28:11 Advertising on Different Platforms30:08 Pinterest as the Best Platform for HexClad37:15 Testing and Scaling Strategies49:07 Building ASC Campaigns52:54 Minimizing Creative Testing and Focusing on Winners55:46 Scaling Winners and Turning off Losers56:41 Optimizing Campaigns by Product Offerings and Asset Types59:03 The Challenges of Consolidation01:02:28 Campaign Organization and Optimization01:06:45 The Importance of Creative Diversity01:09:57 Native Ads for Different Platforms01:13:43 Measuring Performance by Placement01:15:40 The Rise of Instagram Reels01:18:27 Challenges and Limitations of Ad PlatformsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsAftersell.https://www.aftersell.com/Richpanel.https://www.richpanel.com/Haus.http://haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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00:00 Introduction
08:59 Team Building and Org Structure
27:15 Briefing and Planning Campaigns
35:50 88 Effort and Potential Impact in Campaigns
44:20 Hiring the Right People
51:28 Organizing Teams by Channel and Category
01:13:28 Effective Async Communication
01:20:32 The Power of Written Communication
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
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00:00 Introduction
07:32 Ridge Wallet's Approach to Forecasting
28:29 Cohort-Based Forecasting
37:02 Forecasting Process and Seasonality
45:30 Preparing for High Growth and Customer Service
56:29 Balancing Goals and Morale
01:08:35 Opportunity Cost and Informed Decision Making
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
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00:00 Introduction and Sponsor Acknowledgement
10:09 Key Performance Indicators for Retention
27:02 The Challenges of Measuring Retention and LTV
39:56 The Need for Incrementality Testing in Retention
47:56 The Impact of First Order Value on LTV
55:33 Exploring Retention Channels
01:06:17 Reactivating Unengaged Customers
01:18:23 Exclusive Offers and Early Access
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
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00:00 Introduction
08:47 Content Creation and Collaboration
26:15 Cadence of Creative Ideation and Review Meetings
29:30 Balancing Net New Concepts and Iterations
29:59 Exploring New Personas and Concepts
32:06 Understanding Customer Insights for Creative Ideation
34:37 Finding Inspiration from Other Brands
51:55 Balancing Performance and Brand Alignment
59:23 Perception of Ads and Naming Conventions
1:04:57 Importance of Naming Conventions for Data Analysis
01:07:52 Organizing Tests and Categorizing Hooks
01:09:05 Budget Allocation and Testing Methodologies
01:14:51 Testing Approaches and Scaling Strategies
01:20:01 CBO and ABO Campaigns for Testing and Scaling
01:23:48 Considerations for Budget Allocation and Fluctuations
01:26:11 Testing Approaches and Budget Allocation
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
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00:00 Introduction
03:29 Episode One: Getting Started
04:44 Cody's Google Doc Conspiracy Theory
08:06 The Importance of Attribution and Measurement
13:08 Why Attribution is a Hot Button Issue
22:12 Challenges of Attribution
25:47 Consistency in Measurement
28:06 The Value of One-Day Click Attribution
34:19 Establishing Channel-Level Goals
36:58 Understanding Incrementality and its Importance
38:13 The Role of Post-Purchase Surveys
40:22 The Art of Triangulation
42:43 The Value of Post-Purchase Surveys
44:13 The Usefulness of First Heard About Survey Questions
46:44 Debunking the Anti-Post-Purchase Survey Stance
59:44 Understanding Incrementality and its Effect on the Business
01:09:25 Non-Click Traffic and Brand Search
01:13:16 Scaling Channels and Objectives
01:14:08
Misconceptions about Channel CAC
01:19:07 Ongoing Discussion on Attribution
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators