Episodes

  • In this community call, Mattia, the Co-founder & CEO of Wagmi Labs, joined us.  

    Wagmi Labs is a web3 native startup building digital products for the NFT industry. Their main product in development at Wagmi Labs is their Trading Hub, a platform containing everything you need for trading NFTs combined in one tool.   

    Mattia is an NFT trader and degen that's been in the crypto and NFT space since February 2021, actively trading NFTs since September 2021 with his expertise, we will talk about how you can trade NFTs for profit.  

    Thanks again, Mattia, for joining us!

  • In this week's community call, Oliver S., founder and CCO of Valuex, joins us!   
    Valuex is a firm that accelerates crypto projects by providing them with executive business consulting and leadership mentorship.
    Their mission is to empower individual projects to become successful businesses.

    Oliver's expertise, we will go deeper into the topics of evaluating market opportunities for your own project, determining if your project idea is good or not, what methods there are to increase the success rate of your idea, and much more!  If you already have a project or are planning on launching one, we recommend watching this in full!

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  • In this week's community call, Maximilian and Alexandros, the Co-Founders of Block Consult, join us!   
    Block Consult is a Swiss-based consulting firm that offers end-to-end support for Web3 projects at every stage.  
    Together with Maximilian and Alexandros, we will look deeper into tokenomics, what they are, how they should be designed, what mistakes you must avoid when designing your own, and much more!

  • Maurizio, the founder of NFT Shill, joins us for this week's episode!

    NFT Shill is a platform with the mission to support NFT Creators & Collectors with various services, including free project listing and access to statistics and reports. Maurizio also runs a YouTube channel where he talks about everything revolving around the NFT space.

    In this episode, we discuss best practices for marketing your NFT project in the current bear market and what mistakes founders need to avoid.

    If you already have a project or are planning on launching one soon, make sure to listen to this in full!

  • This podcast is from our last Youtube Live where special guest Maria Anderson joined us!  Maria runs a YouTube channel where she talks about everything revolving around the NFT space, DeFi, Altcoins, and the Metaverse.   

    Together with Maria, we discussed how to work with YouTube influencers to promote your project effectively and what mistakes you want to avoid. 

  • Joe Luo is an expert in innovation and design thinking framework. Throughout his career and startup journeys, he has defined many impactful visions and created multiple winning strategies. Subsequently, he designed numerous consumer-centric and commercially viable innovations that could realize the visions.

    He's also able to bring about a mindset change, unify different purposes and mobilize resources to innovate successfully by using insight-led and agile design thinking framework.

    In today's interview, we will ask Joe what MVP is, how to launch an MVP, and mistakes startups should avoid when developing innovative products.

    Connect with Joe on LinkedIn.

    We are Promote and Scale, an agency specializing in digital marketing and lead generation for early-stage startups.

    Our mission is to help you stop wasting your time and money on ineffective and inconsistent marketing activities. Our vision is to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation, call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us on Instagram, LinkedIn, and Medium.

  • You want to sell more, but you don't know how? Most people think that making a sale is about convincing the other person they need what you're selling. But this isn't true at all! In fact, it's completely backwards from what works in real life.   

    Jack Vincent is the founder and managing partner of Focus 360. He has trained 500 companies, tech start0up founders, solopreneurs to help them sell more successfully. He's also the author of several published books, including A Sale Is A Love Affair, and his new book Persuasion Paradox is going to come out soon. 

    In this episode, we are talking about how a business can sell more effectively and what are some of the mistakes to avoid.

    ✨Follow Jack on LinkedIn

    ✨Visit his company's website

    ✨Check out his book

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • If you're an entrepreneur looking to get your app downloaded by a million people, I'm sorry to break it to you but that's just not going to happen. Unless, of course, you know the right person or have billions of dollars for advertising. But if not, there are still some things you can do in order make your app more appealing and easier for users to find on their phone. 

     David has lived in three different countries, on 2 continents, he has started a marketing agency with his business partner in the past. David had also been a business consultant for many, many years. Eventually, he decided to quit his full-time job and start his tech start-us called Typewise - a security and smart  keyboard helping people make less typos on their smartphones. Right now, they are developing a new product alongside with the Smart Keyboard.  

    In this episode we discuss how he achieved 1M downloads, what did he do to get the user insight, improve his MVP and go to market.

    ✨Follow David on LinkedIn

    ✨Visit his company's website

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Do you find yourself frustrated when trying to communicate with your audience? 

    It's not uncommon. We all know that communication is the key to a successful relationship, but it can be difficult. In this video I talk to Megan Preston Meyer about how companies can communicate effectively, have a unique brand voice, and connect with their target audience. 

    Megan spent more than a decade in insights and analytics. Over the course of her career, she made a thousand data driven desicions that unlocked millions of dollars of value for billions of companies in trillions of ways and all this despite having significant problems with orders of magnitude. Now, as an author, speaker, and communication consultant, she focuses on the stories that data doesn't tell. 

    ✨Follow Megan on LinkedIn

    ✨Visit her company's website

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Email marketing is a great way to grow your community, and in this video Liz Wilcox will show you how using email can help build the relationship between brand and audience by providing more opportunities for engagement with targeted content that audiences are interested in receiving.  

    Liz is an email marketing expert, full time email strategist helping companies package their magic and communicate with their audience. 

    Today we are talking about importance and benefits of email marketing, how tech startups can use email marketing to engage community and receive valuable user feedback for their MVP.

    ✨Follow Liz on LinkedIn 

    ✨Visit her website 

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Pitching an idea to someone who is in a position of authority can be difficult. If you're not able to get across your ideas well, the person may reject them and this could cause problems for both parties involved. There are plenty ways that you can make a pitch more engaging so it's not as monotonous or dry.

    Today our guest is Dan Ram. he is a 5x TED speaker, 3x entrepreneur and very successful MS. You have already seen him in different startup events, and today he is going to talk about the importance of public speaking, and share with us tips and tricks from his personal experience to help you level up your public speaking skills.

    ✨Follow Dan on LinkedIn.

    ✨Visit his website.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • It's no secret that the blockchain industry is booming. But it's not just about cryptocurrency and decentralization, this technology can be applied to any industry you might think of! However, with so many new projects being created every day, it can be difficult to stand out.

    Christina Akopova used to be a Senior Business Development Manager at CoinTelegraph; she is the co-founder and Chief Business Development Officer at Epix, an NFT marketplace, since 2018.  

    In this episode, she shares the best practices for blockchain startups to engage media and the mistakes to avoid when it comes to promoting their projects. We also talk about how the NFT market will change in the following years.

    ✨Follow Christina on LinkedIn.

    ✨Visit Epix Industries.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Crypto Valley Association is home to more than 700 members of the blockchain space and has positioned itself at the forefront of both blockchain start-up development and investors with a mission to make Switzerland shine in the crypto world that reads "Fostering growth, collaboration and integrity in the global blockchain economy." 

    Jérôme Bailly is a passion-driven business developer. He helps businesses with innovation projects. After 15 years of working experience in digital marketing and e-commerce, he ventured into the blockchain space. He helped an EFPL startup with the ICO, where he experienced the ups and downs of the industry. He has been a member in Crypto Valley Association in 2019. This year in May, Jérôme has been elected as a board member of the Crypto Valley Association.

    In this episode, Jérôme will share his personal experience in the blockchain technology startup and how technology startups can leverage the network in Crypto Valley Association.

    ✨Follow Jérôme on LinkedIn

    ✨Visit Crypto Valley Association.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Blockchain is one of the hottest topics in technology. If you're a blockchain startup and want to find media platforms to promote your business, this video will show you how! 

    The guest of today's episode is Andrew Taureau. Andrew is the Director of Partnerships, APAC/MENA region at CoinDesk. He was previously working in CoinTelegraph as the Senior business development manager. Having years of working experience in crypto medias behind him, Andrew is here to share how companies can work with medias in the best way for their marketing activities.

    ✨Follow Andrew on LinkedIn

    ✨Visit CoinDesk

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Every start-up needs a marketing plan. But, what if you don't have a large budget for your start-up marketing activities?

    Fabian Dominguez is the CMO of Relai. Relai is the hottest Bitcoin investment app in Switzerland and I know Relai when they were just an idea. In 2019 I went to a Hackaton in Zurich where I met Julian, the CEO and founder of Relai and I spent four months working voluntarily and building the MVP. Today Relai has a lot of users, they have millions in turnover and they are getting ready to raise Series A funding.

    In this episode I interview Fabian to find out how he was able to grow the business with limited marketing budget by focusing on organic growth, as well as using some paid advertising campaigns.

    ✨Follow Fabian on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • It's easy to see the power of storytelling through books, movies and TV. But what about when you're trying to tell a story in an online video?  The ability to captivate your audience with powerful storytelling can be the difference between getting 100 views or 10,000. 

    Peter Saddington is a four time start-up founder, entrepreneur and VC and he is very active in blockchain technology and start-up space. His start-up VINWiki has gathered more than 1,3 million followers on Youtube and this brand has been leveraging on the power of storytelling all the way.

    In this video, Peter will go over how telling stories can affect your brand, and explain some techniques for making your stories more compelling.

    ✨Follow Peter on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Brand identity is one of the most powerful tools you have to stand out and create a meaningful connection with your customers. 

    Our guest is Anuraag Trikha, a global digital marketing and communication leader, he was a global director for brand communication at Heineken, managing partner at BBH London and global strategy director at Leo Burnett. 

    In this video Anuraag talks how to find your voice, build a brand, and get found online. 

    ✨Follow Anuraag on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • LinkedIn is the most important tool for B2B marketers. Gary Wong will show you how to use it effectively as a marketing channel and grow your business!  

    Gary Wong is the Co-Founder of TheInAcademy. TheInAcademy helps individuals to build their personal brand and B2B companies to increase the path line. Before founding TheInAcademy, Gary was the account director at LinkedIn Marketing Solutions and has helped over 100 companies globally on LinkedIn and B2B marketing strategies.    

    ✨Follow Gary on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • Mattia is a dedicated Swiss entrepreneur and performance marketing expert who loves to create, build and promote digital products. He helps companies to improve their websites, landing pages and marketing campaigns and grow their businesses. In this video he's going to share some tips with you on how to create the perfect landing page that converts leads into customers for your business.

    ✨Follow Mattia on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.

  • What is ROI? How do you maximise it? What should you improve to get an investment for paid advertising? 

    In this video, Dylan Bridges, a Canadian growth manager at Orchard, explains what ROI means and how to utilise it. He also shares his top tips for maximizing the ROI of paid advertising.

    ✨Follow Dylan on LinkedIn.

    We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups.

    It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers.

    ✨Book a free 30 minutes consultation call with us to learn more.

    ✨Find out more on our website.

    ✨Follow us Instagram, LinkedIn and Medium.