Episodes
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Before we start:
Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch.
It's Monday May 20, 2024
Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch
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Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting.
Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting.
Instead, engage in a dialogue with the potential client, ask questions, and listen to their perspective.
By building rapport and trust, you can then deliver a more conversational and tailored pitch.
Not all pitches are created equal and that the key to a successful pitch is considering the context and objective of the interaction.🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
ANNOUNCEMENT:
Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"
We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"
Click here to save your spot today
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There are two types of pitches that every entrepreneur needs to master:
1. the social pitch
2. the planned pitch.
The social pitch is designed to spark conversations and make people remember you. It should focus on your why, be clear and concise, and spark curiosity.
The planned pitch is longer and aims to get your audience to take a specific action. It should include elements of clarity, authority, problem, solution, why, opportunity, next steps, and leave an emotional impact.
These are especially important when going into the US market, when business needs to be fast and to the point. If you drown your listener in technical details, you will lose the deal.
Mastering these pitches, and you'll be able to persuade more people to do business with you, more easily.🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
Missing episodes?
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I'm excited about this episode for a few reasons!
1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur
2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions!
3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out!
We discuss the differences between the French and American mindsets, the challenges French entrepreneurs face when entering the American market, and the importance of language and cultural understanding.
You'll also get tips for working with Americans and why you need flexibility, solution-oriented thinking, and a positive mindset.
To finish, we talk about the perception of failure in France and the US, and the importance of practicing and embracing one's accent when learning English.
Takeaways
- Flexibility and a positive mindset are key when working with Americans.
- French entrepreneurs should focus on clarity, being convincing, avoiding - burnout, standing out, and seeking support when entering the American market.
- Americans are more comfortable with discussing money and failure compared to French people.
- French people tend to be more critical, while Americans have a can-do attitude.
- Practice and finding the best learning methods are crucial for improving English language skills.🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events.
I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France.
Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about.
He discusses the impact of climate change on outdoor activities and the motivation behind his mission. Tristan also talks about his experiences in different regions of the US, including Kansas, New York, Texas, and the West Coast, highlighting the differences in culture and attitudes towards the environment.
He emphasizes the importance of building relationships and the potential for deep technology development in Texas. Tristan explains how he got his business into the US and the role of Absolut Sensing in helping companies reduce methane emissions. In this conversation, Tristan discusses his experience of doing business in the US, specifically in the field of methane emission monitoring.
He highlights the differences between the government and commercial time frames and the importance of having a US citizen as a partner to bridge the cultural and regulatory gaps.
Tristan also emphasizes the significance of building trust with American clients and the role of validation from regulators and the scientific community. He shares that meeting NASA and other industry experts happened naturally through workshops and networking.
Tristan advises businesses to find someone familiar with the US ecosystem and to invest in face-to-face meetings. He also mentions that his company is looking to recruit talented individuals and financial partners for their expansion in the US.
Connect with Tristan Laurent on LinkedIn: https://www.linkedin.com/in/tristanlaurent/Absolut Sensing : https://absolut-sensing.com/
Takeaways
- Tristan Laurent started Absolut Sensing with the mission of monitoring and predicting global warming events.
- Different regions in the US have distinct cultures and attitudes towards the environment, with Texas showing potential for deep technology development and a focus on reducing methane emissions.
- Building relationships and understanding local perspectives are crucial when expanding a business into a new country or region. Doing business in the US can be fast-paced, but the government and commercial time frames are not the same.
- Having a US citizen as a partner can help bridge cultural and regulatory gaps.
- Building trust with American clients is important, and validation from regulators and the scientific community can help establish credibility.
- Networking and attending workshops can lead to valuable connections, including with organizations like NASA.
- Investing in face-to-face meetings is crucial for building relationships and understanding the US ecosystem.
- Recruiting talented individuals and finding financial partners are key for expanding business in the US.
LEARN MORE :🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .
In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.
He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to this episode so you avoid these costly mistakes.Takeaways
Adapt your product or service to the needs of the US marketMaintain good communication within your business and with customersUnderstand the differences in business law between statesHave a clear business plan and realistic expectationsBe prepared to put in the time and effort required to succeed in the US Adapt your products or services to suit the US market and meet the needs of US customers.Communicate effectively and manage your business with care, considering both customers and employees.Read and understand contracts thoroughly, and seek legal advice to ensure compliance and protection.Budget appropriately and have enough financial resources to cover the costs of starting and running a business in the US.Consider the impact on the family and ensure everyone is fully committed to the project before making the move.Quotes
"The success is not getting the E2 visa, the success is still being in the United States after three years.""One of the biggest mistakes is that people do not adapt their offer, they do not adapt their product to the United States.""The law won't protect you. What will protect you is the contract.""It takes money to make money. You clearly need to have money to come to the United States."Keywords
French entrepreneurs, US market, business challenges, mistakes, communication, business law, adaptation, entrepreneurship, business, US market, communication, contracts, costs, family, adaptation🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work.
However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and concise, and focus on building trust and relationships.
Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the value proposition of products or services, and revamping LinkedIn profiles.By understanding the differences and taking the right approach, European entrepreneurs can succeed in the US market.
Keywords:
prospecting, American clients, European business strategy, cultural differences, deep dive research, tailor communication, building trust, relationships, US marketTAKEAWAYS
European entrepreneurs need to adapt their strategies when trying to attract American clients. Deep dive research on the American market is crucial to understand customer demographics, buying habits, and industry trends. Tailoring communication to be clear, concise, and focused on the value proposition is important for attracting American clients. Building trust and relationships is still important in the fast-paced US business environment. Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the problem-solving aspect of products or services, and revamping LinkedIn profiles.👉 Participate in (and get a free copy of) the 2024 Report on Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024
🤝 Let' connect on LinkedIn: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this podcast was useful for you, help me help others!
Please share it with your network.
#BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa
🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024
European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
Takeaways
Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.
Headlines should communicate value and use action verbs and quantifiable results.
Summaries should be personal, conversational, and highlight specific achievements.
Experience sections should focus on accomplishments and quantify success with numbers and results.
Avoid using technical jargon and acronyms that may not be familiar to American prospects.
Social proof in the form of recommendations and endorsements is highly valued in American business culture.
Linkedin summaries that stand out
Karen Abbate, SVP, Creative Director at Wunderman Thompson
Gijo Mathew, Chief Product Officer at VTS
Tanmoy Saha, Director of technical recruiting at Peloton
Template for reaching out to a peer for help
Hey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]Quotes
"Transform your LinkedIn profile into an American client magnet."
"Your headline on your LinkedIn profile, this is your prime real estate."
"Your summary is your chance to shine a spotlight on your expertise."
Chapters
00:00Introduction: Optimizing LinkedIn Profiles for the US Market
05:04Crafting a Compelling Headline
06:26Writing a Personal and Engaging Summary
08:16Highlighting Accomplishments in the Experience Section
10:41Avoiding Technical Jargon and Acronyms
12:56Harnessing the Power of Social Proof
Keywords LinkedIn, European entrepreneurs, US market, cultural differences, language barriers, headline, value, summary, experience section, accomplishments, technical jargon, acronyms, social proof, recommendations, endorsements🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ -
I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here!
Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs who need help going into the American market.A 5-star rating, a comment, a share... all of those will greatly encourage and support this new project as it gets off the ground!
Here's the official description:
Welcome to American Market Alchemist: Helping European companies create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
