Episoder
-
Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank.
**************************
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[02:15] - The importance of a low-budget fitness studio
[04:45] - Common mistakes personal trainers make
[08:30] - The benefits of pre-selling memberships
[12:50] - How to negotiate with landlords
[17:10] - Planning a three-month launch campaign
[20:30] - Moving one-on-one clients to small group sessions
[26:45] - Being resourceful with unconventional spaces
[34:20] - Creative budgeting tips.
*************************
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym.
**************************
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:45 - Introduction to the topic
03:15 - Importance of community in a gym
08:20 - How to define a successful community
12:30 - Real-life example of community building
18:00 - Different ways to foster a gym community
24:45 - The impact of a strong community on gym members
*************************
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
Mangler du episoder?
-
In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each part is designed to meet our clients' needs while keeping the program flexible for different fitness levels.
We also discuss how we get feedback from our coaches and clients to continually improve our programs. We share our experience with different session times and how we manage our capacity to ensure everyone gets the sessions they want without overloading the schedule. Lastly, we talk about the importance of community and how our small group sessions help build strong relationships among our members.
**************************
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[00:30] - Introduction to programming questions
[03:45] - Testing different group sizes
[08:20] - Movement prep phase
[11:55] - Strength training structure
[17:10] - Conditioning phase
[22:30] - Handling different fitness levels
[29:45] - Managing session times and capacity
[34:15] - Importance of feedback and community
[40:00] - Summary and final thoughts
*************************
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawed decision to scale our operations, from a cozy 900 square foot studio to a larger, state-of-the-art facility that promised to enhance our offerings for our members.
**************************
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:45: Recap of the last week's challenges
05:30: Decision to expand our studio and the options we considered
12:15: Detailed walkthrough of the new facility and its amenities
20:50: The financial and logistical considerations of our expansio
*************************
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business.
We explore how to effectively transition from being a hands-on coach to a fitpreneur, ensuring your gym not only survives but thrives.
We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared to take over your sessions and maintain the quality and culture you've established.
We also highlight the benefits of branding your coaches to align with your gym's image, enhancing both their personal connection with clients and the overall cohesion of your team.
SHOW NOTES:
[00:15:30] Introducing strategies to reduce your coaching hours
[00:22:45] Tips on recruiting and integrating new coaches
[00:37:10] The importance of branding and marketing your coaches
[00:50:55] Creating a culture that allows for coach autonomy and growth
[01:04:20] Discussing financial management and planning for gym owners
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you need to know to make merchandise a valuable part of your gym's offering.
SHOW NOTES:
00:15 - Introduction to the importance of gym merchandise.
05:30 - How to select merchandise that your members will actually want to wear.
12:45 - Setting up a simple yet effective system for merchandise management.
20:50 - The impact of high-quality merchandise on gym branding.
30:25 - Member engagement and feedback on merchandise offerings.
38:10 - Preview of upcoming seasonal collections.
FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
-
We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his studio more profitable.
SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
SHOW NOTES:
[0:00:54] Introduction to Fred's situation and the need for change.
[0:15:22] Breaking down Fred's current business model and our plan for restructuring.
[0:25:34] Implementing new membership tiers to increase revenue.
[0:40:05] Adjusting client sessions from 10-12 per day to 6-7.
[0:55:18] Enhancing Fred's studio marketing and client acquisition strategies.
[1:09:29] Overhauling the sales process to improve client conversion.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of The Fitpreneur Podcast, we're diving into how we launched our fitness studio and skyrocketed it to a six-figure business in just four months. We'll share the innovative pre-sale strategy that helped us fully book our studio before opening its doors. With a mix of smart marketing moves and a unique approach to client engagement, we mapped out a journey from pre-launch to fully operational that you won't want to miss.
Key moments in the episode include:
[00:05:30] The backstory of our transition from online personal training to owning a fitness studio.
[00:14:52] How we used a pre-sale model to secure early customer commitment and financial stability.
[00:22:13] Launching our first public offer and the strategies that led to a high conversion rate.
[00:35:44] Details on our simplified membership options that streamline client retention.
[00:48:15] Insight into our operational strategies that maintain high-quality service and member satisfaction.
Subscribe to our free newsletter here.
Follow Us:
Instagram: Cardy BrothersFacebook: Cardy BrothersTwitter: Cardy BrothersHosted on Acast. See acast.com/privacy for more information.
-
We share how we selected the perfect spot to open our fitness studio, covering five key steps: deciding on the training model, doing deep market research, picking our top three dream locations, running test ads to see who's interested, and finally, choosing the best spot based on what we learned and our own insights. Our journey to opening our own 900 square foot studio really highlighted for us how crucial the right location is, especially if you want to offer top-notch services.
We learned the importance of really understanding the local people, what other gyms are doing, and what you need for a semi-private training model. We also want to share some handy tips on how to do your market research properly, why it's so important to know your community, and how to make the most of online tools and ads to help decide where to set up shop.
Choosing where to open was a big decision, but breaking it down into these steps made it much more manageable. Let us walk you through how we did it, hoping it can help you find your ideal location too.
00:00 Finding Your Dream Fitness Studio Location: A Personal Journey
00:58 Why Location Matters for Your Fitness Studio
02:56 Deciding on the Training Model: The First Crucial Step
07:30 Market Research: Understanding Your Audience
11:42 Narrowing Down to Your Dream Locations
14:11 Running Test Ads: A Modern Approach to Market Validation
19:28 Choosing the Winning Location and Final Considerations
Hosted on Acast. See acast.com/privacy for more information.
