Episodes

  • Imagine facing the vicious cycle of addiction, where every day is a fight for survival, overshadowed by the looming threat of relapse or worse. Daniel Regan's gripping narrative details a plunge into the underworld of drugs, from his early days of experimentation to the misery of rock bottom. Our season finale walks you through Daniel's ascent from these depths, guided by the unwavering love of his mother and the birth of Healing Us Centers. It's a testament to the human spirit's capacity for transformation, a story that charts the treacherous terrain from substance abuse to sobriety and service.

    Season three of 'I Took a Hike' culminates with personal tales of addiction so raw, they blur the lines between a cautionary narrative and a thriller. From the confines of a crack house to the corridors of a psychiatric hold, each chapter peels back the layers of a struggle that knows no bounds—and the resilience to overcome it. Daniel's journey intertwines with insights from others—professionals in medicine and law enforcement—each ensnared by addiction's indiscriminate snare. Their stories shed light on the systemic challenges and triumphs inherent in battling this crisis.

    As we wrap up this chapter of our podcast, we not only reflect on the journeys traversed but also the lessons carved from adversity. Daniel and his mother's unwavering commitment to aiding others shines through the darkness, illuminating the path for countless families to follow. Their work at Coming Full Circle Loud and Clear embodies the essence of turning pain into purpose, reinforcing the mantra that connection and positive experiences are integral to recovery. As we step away to recharge and prepare for season four, we invite you to carry these stories with you, to foster hope and ignite conversations that can change lives.

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  • How often do you pause to ponder the meaning woven into the 'dash between the dates' on a tombstone? Join us and our esteemed guest, Scott MacGregor, as we traverse the profound landscapes of entrepreneurship, personal growth, and the pursuit of a life rich with purpose. Scott, a CEO and author with a penchant for defying the status quo, reveals his philosophy on life's fleeting nature and how a single act of positivity per day can cascade into a tidal wave of change. Our conversation delves into Scott's courageous leadership choices, such as abolishing sales quotas, and how aligning individual and company goals can foster an environment of growth and loyalty even amidst economic storms.

    Navigating through personal and professional trials is no minor feat, yet it's often within these crucibles that resilience and innovation are born. We reflect on Scott's story of risk-taking, from leaving a secure job to disrupt the recruiting industry, to the challenges faced as a single father, all whilst battling a rare heart condition – Brugada syndrome. Scott's narrative is a testament to the power of supportive relationships, humility in leadership, and the relentless pursuit of a life beyond mere survival, whether it's in the boardroom or at home.

    As we conclude our journey and hint at the stories awaiting in our season finale, we invite you to join us on this reflective hike with Scott MacGregor. It's an episode that peels back the layers of entrepreneurship, exposes the heartache and triumph of battling addiction within a family, and ultimately, showcases the indomitable human spirit. This conversation promises to reshape your perspective on adversity, life's impermanence, and the value of each moment we're given.

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  • Ready to take an invigorating hike during the freeze of a winter in Central Park - Alongside the last CEO of Blockbuster Jim Keyes?

    Our topics include:

    The Freedom of Education The Climb from Impoverished BeginningsLeading Mega Brand 7-Eleven to Gas Station Sushi?The REAL Story Behind Blockbuster


    In this episode, host Darren Mass joined by Jim Keyes, they reflect on humble beginnings to leading major brands, the real story behind Blockbuster's decline, and the importance of education as a pathway to freedom. Keyes shares his insights on overcoming adversity, embracing change, and the power of positivity.

    The show also touches on the potential of AI, the value of experiences over material possessions, and the transformative impact of education on individual lives and society.

    This episode is a deep dive into the nexus of business, personal growth, and the natural world. Sponsored by DeFi Supplements

    00:00 Welcome to the Concrete Wilderness

    01:00 Boost Your Health with DeFi Supplements

    01:23 A Frosty Adventure Begins: Insights into Jim Keyes' Past

    02:08 From Humble Beginnings to Corporate Success: The Story of Jim Keyes

    03:37 The Transformative Power of Education and Purpose

    04:32 The 7-Eleven Journey: From Gasoline to Global Convenience

    13:35 Blockbuster's Untold Story: Debunking Myths and Exploring What Really Happened

    26:59 The Downfall of Blockbuster: A Financial Collapse

    27:50 The Business Model and Profit Strategies of Blockbuster

    28:27 The Rise of Netflix and the End of Late Fees

    29:18 Nostalgia for Blockbuster and the Last Store Standing

    30:02 From Oppenheimer to AI: Humanity's Quest for Peace

    31:40 Education as the Pathway to a Better Future

    38:07 The Power of Technology in Education and Personal Growth

    43:14 The Importance of Liberal Arts and Finding Joy in Helping Others

    48:26 Concluding Thoughts: Change, Confidence, and Clarity



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  • When history major turned business titan Rob Basso wrapped his resume in a sandwich to score job interviews, little did he know it was just the appetizer for an extraordinary entrepreneurial feast. Journey with us as Rob recounts his flavorful tales of launching ventures, the emotional weight of selling them, and the fulfilling yet challenging dance of work-life balance. His candid anecdotes serve up a hearty meal for thought on how unconventional strategies and a dash of creativity can be the secret sauce to a successful life and career.

    Embark on a rollercoaster ride through the high stakes of business deals with an entrepreneur who has navigated both the adrenaline rush of signing deals and the bittersweet moments that follow. Rob opens the vault to his experiences with selling companies and the introspective aftermath, sharing the personal impacts and the insights on strategic negotiations. Meanwhile, we take the scenic route around topics like private jet ownership, the perception of wealth, and grounding oneself in the face of luxury's lure.

    Lastly, Rob's narrative isn't confined to boardrooms—it strides into the nuances of raising a family amidst affluence and the evolving dynamics of entrepreneurship across generations. We travel through the emotional landscapes of an entrepreneur's life post-exit, the pertinence of work-life harmony, and the empowering leap from corporate chains to the freedom of entrepreneurship. It's a dialogue that stretches beyond the horizon of business, offering panoramic views of the human experiences that shape our individual and collective journeys.

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  • Scaling the rugged terrain of Breakneck Ridge, I found myself in the inspiring company of Ben Thompson, CEO of Treble Health and viral YouTube personality. Our ascent into both the physical and metaphorical high points of life's journey revealed Ben's transformation from audiology doctor to a trailblazing figure in the telehealth landscape. Amidst our climb, Ben shared tales of his family's audiological roots, his own foray into the world of digital entrepreneurship, and the profound impact of hearing health on our overall quality of life.

    As we navigated the natural obstacles before us, Ben and I unpacked the mental fortitude required for entrepreneurship. The conversation traversed the terrain of self-doubt and the fear of failure, emphasizing how content creation acts as a cornerstone for business growth and a surprisingly effective means of therapy in the great outdoors. We also tackled the strategic elements of building a team that can amplify your vision, with Ben offering his seasoned insights on distinguishing the roles of CEO, founder, and business owner, and how each carries its weight in steering a company's success.

    Our journey culminated in an exploration of success and purpose through the lens of lifestyle and personal aspirations. Ben illuminated the reality of living with mild tinnitus, underscoring the broader message of maintaining one's health and well-being. As we descended from the heights, he extended a warm invitation to the listeners to join in the discourse—whether it be on managing tinnitus or mastering YouTube marketing—fostering a sense of community that lasts well beyond the final steps of our hike. Join us for this episode to gain a fresh perspective on the life of an entrepreneur, the strategic play of business growth, and the invigorating power of life's adventures.

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  • Ever wondered how the wilderness of business and the intricacies of life weave together to form a tapestry of experience worth sharing? Join me, Darren Mass, as I walk the path less traveled with Michael Crotty, the former COO and CFO of Paramount Global Premium Group, and unravel the stories that shaped his illustrious career in the media industry. Our conversation is a treasure map of insights, leading through his involvement with iconic brands like Showtime and BET, and uncovering the profound impact of mentorship, personal growth, and the often-overlooked humanity that breathes life into professional endeavors.

    Our journey doesn't shy away from the rugged terrain of business strategy and leadership. We tackle the delicate balance of financial acumen with maintaining an organization's soul, diving into the essence of customer experience and the pivotal role of purpose-driven business. Our dialogue is a candid look at the dynamics of marketing mindfulness and the often tumultuous affair of marrying passion with profession. Michael and I share personal anecdotes and lessons from our respective MBA journeys at NYU, dissecting the strategies that have defined our paths in finance and beyond.

    But it's not all business; our expedition ventures into the personal realms of fear, learning, parenting, and the quest for self-discovery. We discuss the confrontations with unexpected moments, the value of embracing risk, and the lifelines of support that guide us through the challenging landscapes of life and business. As we close on our hike, our conversation becomes a campfire story of transformation, a poignant reflection on finding one's way after corporate life, and the rediscovery of what it means to be truly human. So lace up your boots and let's step into the wild together for an enriching excursion that might just inspire your next great adventure.

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  • Have you ever wondered what it takes to turn scraps into a successful empire while navigating personal and industry challenges? Join me, Darren Mass, as I embark on a revealing hike through Wachung Reservation with Jeremy Royzen, a mastermind in precious metals recycling. This episode peels back the curtain on the raw, sometimes treacherous journey of entrepreneurship, inviting you to witness firsthand how discipline, diversification, and a commitment to environmental sustainability can forge not just a company, but a legacy.

    Strap on your hiking boots and prepare to traverse the peaks and valleys of business growth with fascinating stories of our past experiences and the unforeseen paths of personal growth. We discuss the pivotal role of trust in business partnerships, the environmental considerations of electric vehicles, and the strategies that protect against the undercurrent of theft in high-stakes industries. Jeremy's candid revelations offer a perspective that's as precious as the metals he recycles – invaluable insights that could change the way you think about success and sustainability.

    As the journey winds down, reflections turn to the media's influence on mental health and the elusive chase for purpose in our lives. Michael Crotty, former heavyweight at Paramount Global Premium Group, joins the conversation to share his transformative experiences stepping off the beaten path. This episode isn't just about climbing to new heights in business; it's about recalibrating your focus, realigning with your goals, and maybe even redefining what a midlife opportunity looks like for you.

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  • Embark on a journey through the professional networking wilderness with your trail guide Darren Mass and the LinkedIn sage Joe Apfelbaum, as we traverse the pivotal landscape of digital influence. We unfurl the map to achieving a standout presence on LinkedIn, revealing the artistry behind setting SMART goals, generating captivating content, and fostering robust connections. Joe's mastery sheds light on the nuances of navigating post-Microsoft acquisition LinkedIn, offering you a trove of strategies to elevate your profile and, ultimately, your business.

    Let's elevate the discourse beyond the platform, shall we? Our discussion peels back the layers on the role of technology in problem-solving for entrepreneurs, with a mix of philosophical musings on life's love affair with challenges and the pitfalls of excessive positivity. Hear how a hiccup in my own LinkedIn coaching was reimagined into a cutting-edge AI venture, showcasing the transformative potential of where you cast your gaze in both life and business.

    Wrapping up our expedition, we share heartfelt anecdotes of personal evolution, the intrinsic value of customer service from a CEO's perspective, and the ongoing battle against societal prejudice. As we navigate through the terrains of goal-setting and relationship building, I invite you to consider the importance of extending your reach to touch lives today, tomorrow, and beyond your lifetime. So, tune in, and let's hit the trail together for an episode that promises to arm you with the insights to forge ahead in your professional pursuits with unwavering confidence and renewed inspiration.

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  • When the colors of a painter's palette blend with the hues of life's rich tapestry, remarkable stories emerge. Join us as we step into the studio of Ricardo Royg, a maestro of the art world known for his hand-cut paper stencil screen-printing prowess. In a candid heart-to-heart, Ricardo unveils the emotional landscape that accompanies the creation and parting of his artwork, revealing the pieces that he holds too dear to ever let go. He narrates the symbiotic relationship between artists and collectors, likening it to a shared odyssey where every brushstroke marks a mile on an infinite road.

    Navigating the intertwined paths of art and enterprise, we discover that organization is the unsung hero behind many a masterpiece. Whether it's a late-night lightning bolt of inspiration or a meticulously planned project, Ricardo and I discuss the importance of capturing those fleeting moments and cultivating them into tangible expressions. This conversation meanders through the gardens of personal passions and professional pursuits, affirming the joy and fulfillment that come from engaging every facet of one's being in their work. The harmony of business acumen and creative instinct plays a symphony that echoes throughout our discussion.

    Our journey culminates with a reflection on the compass that guides us – our values. As we hike alongside Ricardo, we uncover the profound impact of authenticity, both in the art we create and the life we lead. We delve into the career-defining choices that have shaped Ricardo's path, from pivotal partnerships to the bold leap into full-time artistry. Through stories laced with personal growth and the pursuit of integrity, we affirm the transformative power of art. Tune in for an exploration that transcends the canvas and inspires the heart of every creator and admirer.

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  • As the leaves in Central Park whispered their secrets, I found myself walking beside the remarkable Nadia Carta, a beacon of hope and transformation whose life's tapestry is woven with threads of liberation, ambition, and the sheer power of technology. Nadia, with her roots in Sardinia and branches reaching high in the New York skyline through her roles at Google and as the entrepreneurial mind behind Sparkier Zeal and 99 Humans, shares her poignant escape from the confines of her Jehovah's Witness upbringing. Her journey underscores the essence of pursuing one's true calling and how technology, particularly AI, magnifies our abilities to touch lives far and wide.

    Imagine the sheer potency of AI not as a distant concept, but as a present force, catalyzing change across data analytics and numerous industries, preparing us for a cookie-less future and empowering global communities. Nadia's intimate account of leading a team at Google peels back the layers on the humanity within the machine—how curiosity and the human touch shape the algorithms that are reshaping our world. This episode is also a treasure trove for those stepping into the workforce, igniting a spark of inquisitiveness and the importance of crafting intelligent queries for our ever-learning machines.

    Our conversation then takes a turn into the world of podcasting with a spotlight on 99 Humans, a series capturing the unfiltered narratives of industry trailblazers. Nadia and I dissect the challenges and triumphs of podcast creation, from the steadfast goal of recording 99 meaningful conversations to navigating the waters of partnership dynamics. The episode's crescendo is a deep dive into the nurturing of one's 'garden of zeal', pruning life's 'dead ends', and embracing the serene touch of nature, all of which paint a vivid picture of a life lived with purpose and peace. Join us for a heartening story of growth, transformation, and the relentless pursuit of a life that's not just successful, but also truly fulfilling.

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  • When was the last time you hit a trail, both metaphorically and literally, to discover the heart of entrepreneurship and the spirit of persistence? This episode, we trek alongside Nat Berman, CEO of Uncoached Corp, whose journey from a disenchanted recruiter to a dedicated entrepreneur is a testament to the grit required to forge a path of your own. Climb with us through his early days of blogging, where platforms like Blogspot were the testing grounds for his drive to create and succeed. Nat's candid reflections on the value of aligning business with personal values, and how overcoming technical setbacks can lead to unanticipated success, make for a narrative as engaging as any adventure.

    Venture further into our conversation, and you'll uncover the significance of maintaining authenticity and integrity in a world where 'fake it till you make it' is too often the norm. Learn from Nat how genuine originality in messaging can carve out a distinctive space in a crowded market, and why walking the talk is crucial when your business involves advising others. We'll dissect the delicate art of distinguishing oneself amid the saturation of online content and ponder the true meaning of starting a business with integrity at its core. This segment is an expedition through the landscape of modern business practices, seeking the summit of authentic success.

    Wrapping up our time with Nat, we share tales that interweave the personal with the professional, including the charm of unexpected encounters and the thrill of competition that pushes us to excel. Whether it's meeting a significant other in an offbeat setting or navigating the peaks and valleys of business rivalries, this episode is a celebration of the human experience. As our hiking week concludes, we emerge from the trails of Central Park stronger and more connected, having embraced the 'good pain' that comes from striving toward a common goal. So grab your earbuds, and prepare to be inspired by a journey that's about much more than just business — it's about the adventure of life itself.

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  • Embark on a captivating journey with me, Darren Mass, accompanied by the brilliant Adam Posner, founder of NHP Talent Group and podcasting maven. Together, we unravel the complex tapestry of entrepreneurship and the podcast universe, providing an intimate look into the resilience born from career setbacks. Adam's candid retellings from his exit from VaynerMedia fuels our discussion on the transformative nature of adversity, revealing the unexpected doors that swing wide open when one chapter closes.

    As we traverse the peaks and valleys of our professional lives, we reflect on the crucial crossroads where career shifts and toxic work environments intersect. I share the story of my "V-day," the unexpected turn in my career trajectory that reshaped my future, underscoring the power of knowing your value and the opportunities that arise when you harness your innate abilities. Adam and I delve into the intricate dynamics of workplace culture, the significance of strong onboarding experiences, and how nurturing one's skills can illuminate the path to success in unexpected industries like recruiting.

    The episode culminates with sage advice for navigating the tumultuous seas of business endeavors and personal growth. Through tales of entrepreneurial passion and the strategic savvy that comes with it, we stress the importance of adapting, the art of the handwritten note, and the value of a personal board of advisors. Listeners will walk away with a renewed sense of purpose and an arsenal of strategies for sailing the shifting waters of their careers, fueled by the perseverance and authenticity that define a successful podcast and its host.

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  • Ever wonder what it's like to stroll through the palisades while chatting with a university president? Well, prepare to experience just that as we journey with Dr. David Munson, the president of Rochester Institute of Technology. Our engaging conversation meanders through the twists and turns of his remarkable career, from his time at the University of Illinois and the University of Michigan to his current role at RIT, reflecting the path we tread - both geographically and intellectually.

    We delve into the diverse world of RIT and its unique blend of STEM and performing arts, and we explore the historical significance of Rochester and the Hudson River. Listen in as we navigate the complexities of university boards of trustees, and the business acumen required for the success of an institution. Our discussion also touches on climate change, an issue that is as pressing now as ever before. We share insights into the creation of the Climate Exchange organization, and ponder on our individual and collective roles in addressing this global concern.

    Throughout our hike, our conversation veers off into intriguing paths, touching on career choices, altruism, and the often misunderstood correlation between happiness and wealth. As we reflect on our experiences, we also discuss the importance of passion in achieving personal and professional goals. This vibrant episode concludes on a contemplative note, emphasizing the importance of humility. Join us in this enlightening journey, a walk in the great outdoors that offers more than just a breath of fresh air. You're sure to come away with new perspectives and perhaps, a renewed sense of purpose.

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  • Ever hiked with a world-class violinist? Picture yourself climbing the challenging Reeves Brook Trail, accompanied by none other than the vibrant Daisy Jopling, a classical and rock violinist and a human symphony of inspiration. As we ascend, Daisy’s stories of her artistic lineage, her passionate journey into the world of music, and her admirable ventures in mentorship resonate with the beauty of the environment around us. She brings to light the value of personal success, the power of struggle, and the pitfalls of control.

    Now imagine, you're not just walking with Daisy, you're stepping into her world. This world is a melange of music, spirituality, and a dash of past life beliefs. As the hike progresses, we're taken on an intimate journey through her decision to face fear head-on when offered a record deal, and her emphasis on the transformative power of single-minded focus. We also touch upon some of the most human experiences in performing, like forgetting while playing Bach, and performing under duress. Daisy's world is one of balance and perseverance, of light and darkness, and ultimately, of personal growth.

    As we near the end of our hike, we find ourselves discussing concerts in exotic locations, like pyramids, and Daisy's intriguing talent for singing. In a moment of pure inspiration, Daisy opens up about her most challenging experiences and her continued support for arts healing programs in Egypt. It’s not just a hike, it’s a spiritual and enlightening journey with Daisy Jopling. Get ready to be inspired, challenged, and above all, to enjoy the music of life with every step of the way. Lace up your hiking boots (or your sparkly gold and silver chucks like Daisy); it's time to take this hike together.

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  • Ever wondered what it's like to transition from a high-flying corporate career to a fulfilling role in public service? Well, you're about to find out. Join us as we sit down with Shelly Brindle, the mayor of Westfield, New Jersey, and former executive at HBO. Our conversation is an illuminating look at her journey from a single-parent home to the C-suite at HBO, and eventually to her mission of making a difference in her community as mayor. Shelly opens up about her experiences, challenges, and the important lessons she's learned along the way.

    As we navigate through our conversation, we also delve into the heart of transformational leadership and the essence of a strong company culture. Shelly shares her insights from leading HBO through a time of significant industry transition, with the rise of streaming services. She highlights the importance of preparing for change, embracing transparency, and empowering others. Our chat also explores HBO's journey through the shift from traditional cable distribution to embracing the new trend of streaming services.

    Finally, we discuss Shelly's decision to leave her corporate role and run for mayor. We touch on her motivations, the challenges she faced as a professional woman in politics, and the legacy she aims to leave. Our conversation goes beyond her political career as we talk about the importance of empathy, the value of empowering employees, and her experiences of prioritizing family and happiness over corporate America. Join us for this inspiring and insightful conversation, and be prepared to see leadership in a whole new light. The journey from boardroom to local government might be less straight and narrow than you think.

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  • You might know Garrett Vogel as the on-air producer for the Elvis Durant Show, but there's more to his story than meets the ear. Tune in as we embark on a metaphorical, and quite literal, hike with him. We'll uncover the tales behind his red-carpet encounters, the backstory to his Staten Island roots, and the way he navigates his everyday life with Type 1 Diabetes. Expect laughs, candid insights, and a fair share of bugs along the way.

    Our journey takes us on a deep-dive into the workings of the radio industry, from the hilarious prank calls to the complex negotiations that occur behind the scenes. Garrett's invaluable lessons about being assertive, speaking up, and asking for forgiveness, not permission, are golden nuggets of advice helpful to everyone, regardless of their profession. As we navigate the terrain, not only do we discuss the real concerns of the industry, such as the potential of AI replacing creative work, but also touch upon personal moments of his life, like his two frightening encounters with hypoglycemia.

    Finally, we bring it home by discussing not just the thrills of the industry, but also the stakes. The reality of raising kids in the spotlight, the hustler mentality that's needed to succeed, and even the unexpected encounters with wildlife – yes, we're talking about a copperhead snake here! As we wind down, Garrett offers words of wisdom on why it's necessary to take risks and pursue passion, especially for those aspiring to make a mark in broadcasting. So, join us, and let's hit the trail with Garrett Vogel for a podcast episode that's as engaging as it is informative.

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  • Ever wondered about the resilience it takes to succeed as a young entrepreneur? Diving headfirst into the world of business can be a wild ride, fraught with both success and failure. Join us as we converse with Pete Dario, an inspiring Filipino-American entrepreneur who successfully navigated a unique journey from a youthful spirit flipping candy bars, to the proud owner of Terrace Plant Shop.

    Life threw a curveball at Pete when his first venture, Culture Connect, faced challenges. Yet, his resilience shone through as he embraced the mantra of failing fast. His story takes a fascinating turn with the onset of the pandemic, a difficult period that birthed the innovative concept of Terrace Plant Shop. Whether you're an amateur entrepreneur, a plant lover, or simply someone seeking an inspiring tale, Pete's journey will surely captivate you.

    Navigating customer expectations and leaving a lasting impression is key in business, as Pete discovered. His insights on how to handle heated customer interactions, making customers feel valued, and the potential for referrals are nuggets of wisdom for anyone in the sphere of business. As a sweetener, we also delve into the merits of rainwater for houseplants and the significance of quality soil. So tune in to explore the intricacies of entrepreneurship, personal growth, and overcoming life's challenges with Pete Dario.

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  • Are you ready to embark on an introspective journey with us? Strap in for an intense conversation with successful business advisor and CEO coach, John Furth. We traverse a multitude of issues, from the imposter syndrome and self-reflection to overcoming anxiety during the pandemic. In this unique session of hiking and coaching, John even reveals a deeply personal secret that will leave you astounded.

    As we dig deeper into the episode, we dive into the murky waters of business, addiction, and recovery. We pull back the curtain on the potential for explosive moments in certain scenarios, and how people grapple with such stress. John Furth gives us an honest account of his substance abuse problem and his strategy for creating a safe environment for effective communication. His shocking experience with a friend’s meth addiction and the stigma associated with it adds another dimension to our discussion.

    We cap off the episode by reflecting on personal experiences and perspectives on addiction, exploring how crystal meth influences different users. The conversation takes a thoughtful turn as we discuss the challenges of coming out in the 70s, the impact of 'bunkers' on women's perception, and the power of female influence. Finally, we delve into the path to managing addiction and living a fulfilling life. This episode is an enlightening exploration of addiction, its management, and the journey towards a healthier, happier life. Don't miss out on this insightful venture.

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  • Listen in as we venture on an enlightening journey with Andrew Ruditser, the trailblazing co-founder of MaxBurst. He opens up about his unique experience growing up as a first-gen American from Russia, his early passion for computers, and his journey to entrepreneurship. He shares insightful lessons on the importance of valuing one's own time, the value of having a firm business agreement, and how he navigated his path from community college to the creation of a successful business venture.

    As we move through the chapters, we further discuss the role of partnerships in business success, and Andrew offers some sage advice based on his own experiences with MaxBurst. He also speaks on the complexities of dealing with clients and the importance of setting expectations to avoid scope creep. Andrew and I also compare business challenges to those of raising children, emphasizing the need for understanding and good relationships in both arenas.

    In the final chapters, we explore the exciting world of Artificial Intelligence and its implications for business and job growth. We ponder on the difference between AI as a tool and AI as a threat, and how the use of AI can be detected. The conversation gets more interesting as we delve into the potential impacts of AI technology on the modern economy, and the idea of Universal Basic Income as a possible solution. So tune in and join us on this thrilling exploration of entrepreneurship, technology, and the intricacies of navigating business and life.

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  • Who knew a career pivot could lead to mastering the dynamic world of marketing? It worked for Brooklyn-born Mark Friedman. Step into our journey as we explore Mark’s thrilling transition from the gritty world of accounting to becoming a marketing maven after being asked to invest $3 million in a budding catalog company during the late 80s boom. An era where there was no room for the faint-hearted. Join us as he recounts his growth, the errors he made along the way, the lessons he learned, and the resurgence of catalogs in digital marketing.

    The digital age brought with it identity resolution technology, and Mark found himself riding this wave of change. This technology, though a boon for tracking customer behavior, raises some serious eyebrows on data privacy. We delve into the changes in iOS and how it's become trickier to track customers, marking a pivotal shift in digital marketing. Mark also shares insights on how crucial it is to understand what a business can afford to spend on marketing and why a return on investment is key to survival, especially for small businesses.

    Our hike concludes with Mark’s transformation from a salaried employee to an entrepreneur. Hear how the power of networking led him to his first consulting gig in just two months. Our trail also takes us through Mark’s return to the corporate world with his dream role at Steve Madden. Plus, he reveals how his podcast, The Marketing Playbook, has helped him form connections with industry giants. We also discuss the critical role successful team-building plays in the grand scheme of things, emphasizing the importance of hiring individuals with complementary skills. So lace up your boots and join us on this enlightening journey!

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