Episodes
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Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just buzzwords—they are essential habits for a thriving business. Don't miss out on actionable advice that will transform how you perceive business health, from top to bottom.
THE BIG IDEA:Financial checkups sustain long-term business viability.
KEY MOMENTS:[03:02] What is a financial health checkup?.
[05:28] Profitability in Landscape Companies
[07:13] Importance of Revenue Growth
[10:50] What is asset efficiency?
[13:29] How to leverage your finances.
[17:33] Deepdive into cash flow
[22:38] Financial risk management
[17:33] How Organizational Structure can affect finances
QUESTIONS WE ANSWERWhat is a financial health checkup?
How should I structure payment approvals and financial oversight in my business?
What is the difference between a "wagon wheel" and a "wedding cake" organizational structure?
How do you strategically use debt for business growth opportunities?
How can I reassess and streamline my client base for better profitability?
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Think change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simplify your service offerings with bundled packages, and adopt the right software solutions to uncover hidden efficiencies. Tune in for practical advice and inspiring stories that will help you elevate your business to new heights.
THE BIG IDEA:Enjoy the Journey
KEY MOMENTS:[04:14] Bundling services for streamlined customer experience.
[09:54] Refocus service strategy to set clear expectations.
[13:07] Quarterly service growth outpaced old software.
[21:16] Transitioning to a new role, managing change effectively.
[24:08] Efficient software helped reduce employee needs.
[29:50] Consensus-driven decision-making
[35:54] Embrace change and have fun with it.QUESTIONS WE ANSWER
What are effective strategies for managing and sustaining change in a company?
Why is it important to have fun at work, and how does it affect productivity?
How can bundled services benefit my business?
What are common challenges when implementing new software in a company?
How do I improve accountability and habit formation in the workplace?
FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-029-from-chaos-to-control-embracing-change-and-enjoying-the-journey/
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Missing episodes?
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Think landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest challenges and why prioritizing professionalism and innovation is key to success.
THE BIG IDEA:Innovation + Training + Professionalism = Growth
KEY MOMENTS:[03:46] Design work and implementation - a powerful team.
[09:27] Reacting rapidly to curveballs.
[13:39] Respond with grace and self-reflection to challenges.
[19:36] Training is an investment in business success.
[28:37] Industry game changers advance with robotic mowers.
[34:12] Collaborating with a manufacturer to create new products.
[42:57] Grateful for new skills, best golden nuggets.QUESTIONS WE ANSWER
How can training improve employee retention in small businesses?
What are the benefits of robotic mowing in landscaping?
What strategies do companies use to maintain high standards in customer service?
How can small businesses leverage technology to compete in traditional industries?
How do companies develop effective training programs for technical and soft skills?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-028-using-innovation-to-revolutionizing-professional-landscaping/
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Are you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal jungles of contracting and employee classification. Learn why the phrase "get shit done" is more than just a motto—it's the attitude that transforms challenges into opportunities and financial metrics into profit. Tune in as we lay down the roadmap for navigating legal pitfalls and steering your landscape company to flourish amid the thorns of business growth.
THE BIG IDEA:Protect Yourself.
KEY MOMENTS:[05:44] Protect personal assets when incorporating your business.
[08:07] Clear contracts manage expectations, avoid later disputes.
[12:10] Contract protects you, assigns work, clarifies status.
[12:47] Subcontractors need to be additionally insured.
[18:38] Daily tracking of numbers to improve profitability.
[23:36] Balancing sales, operations, and business health.
[29:36] Different lawyer’s approach; focus on quick resolution.QUESTIONS WE ANSWER
How do you ensure legal compliance when classifying employees?
What daily financial metrics should a business monitor for success?
How can businesses manage subcontractor insurance effectively?
How does lien law vary by state and impact landscaping businesses?
What are common legal mistakes made by contractors and how to avoid them?FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-027-legal-ease-tips-for-protecting-your-business-with-karalynn-cromeens/
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Are your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering managers and the transformative effects of non-monetary compensation on workplace culture. Let this be your guide to rewriting the handbook on employee satisfaction and discover how a seemingly simple document can make waves in your company's operational success.
THE BIG IDEA:
Start Day One
KEY MOMENTS:
[05:01] Importance of consistent and meaningful first impressions.
[10:58] Managers support, train, and develop employees effectively.
[10:58] Managers support, train, and develop employees effectively.
[14:58] Essential policies and legal counsel for employees.
[19:38] Bookmark and secure changes for handbooks annually.
[22:35] Perspective on non-monetary compensation in HR issues.
[29:26] Non-monetary compensation benefits and effective onboarding strategies.
QUESTIONS WE ANSWERHow do you update employee handbooks effectively?
What are examples of non-monetary employee compensation?
How can non-monetary benefits boost employee satisfaction?
What are the best onboarding practices for new employees?
How do first impressions affect employee retention?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-026-the-hidden-value-of-hr-coaching-for-landscape-leaders-with-barrett-chow/
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Have you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-centric practices, workflow unity, and strategic planning. Host Tommy Cole brings to light the vital role of understanding how to delegate, evolve, and harmonize company dynamics, ensuring that each root planted leads to sustainable success
THE BIG IDEA:
Winning with Empowerment & EfficiencyKEY MOMENTS:
[05:33] Recognize the need for assistance, quality, detail, and proactiveness.
[11:24] Focused on questioning, refining, and pivoting strategy.
[16:08] Simplify process and support, not hinder progress.
[22:26] "Image matters, attracts mature and professional candidates."
[27:43] Educating support staff on job complexities is vital.
[35:12] Unwillingness to delegate, led to overwhelming workload.
[37:07] Delegate at 80% or 90%, not perfection.QUESTIONS WE ANSWER
1. What are the best strategies for effective delegation in a landscape business?
2. What is collaborative decision-making and how does it work?
3. How do you prioritize essential landscape tasks without getting lost in details?
4. How do you maintain a professional image in your landscape business?
5. Can you use job costing and process improvement to grow a small business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-025-using-empowerment-efficiency-to-scale-your-landscape-business/ -
Who says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market leader. Discover the importance of keeping promises, the art of finding your niche, and the key challenges of creating a strong management team in the fast-paced landscape industry.
THE BIG IDEA:
Learning & Empowerment Elevates Success.
KEY MOMENTS:
[06:06] Young professional defies doubters and perseveres.
[11:47] Local company emphasizes personal, community touch.
[15:14] Managing rapid growth while maintaining quality and training.
[19:49] Subbing out work, self-performing, age 18.
[20:30] Started with old equipment, upgraded for success.
[25:52] LMN’s Young Professional Landscaper of the Year.
[29:02] Austin shares messages of perseverance and determination.QUESTIONS WE ANSWER
1. What are the best strategies for finding a business niche?
2. What are the keys to maintaining high standards in service businesses?
3. How can young entrepreneurs gain respect in traditional industries?
4. How to shift business focus from quantity to quality clients?
5. What are effective ways to build trust and relationships with clients?
6. How do you start a successful landscaping business?
FOR SHOW NOTES AND MORE GO TO:
https://mcfarlinstanford.com/podcast/ep-024-from-pushing-mowers-to-pulling-profits-breaking-barriers-with-austyn-roth/
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Are you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore his unconventional journey through accountability, empowerment, and shattering traditional management molds. We reveal the secrets behind building a culture that values quick decision-making and learning from mistakes, the fine art of delegation without micromanagement, and why Sam believes in celebrating the messier side of business on social media.
The Big Idea:
Learning & Empowerment Elevates SuccessKey Moments:
[05:38] Promising action, growth, and fun as part of company culture
[06:29] Being Open, honest, transparent with your team.
[09:57] Encouraging team to make mistakes and learn.
[14:14] Leading with head, hands tied, promotes growth.
[18:07] Prioritize important takeaways based on urgency.
[23:10] Social media is about sharing the story.
[26:49] Continuous growth and high-level opportunities are priorities.
[31:29] How to take advice from others.
Questions We Answer:
1. How do you delegate tasks effectively in a startup?
2. What is the role of accountability in business success?
3. How do you cultivate a positive company culture?
4. What are the best practices for empowering employees?
5. How can failures be turned into opportunities?
6. What is a business scorecard and how is it used?
7. How can social media impact company branding?
For Show Notes & More Go To:
https://mcfarlinstanford.com/podcast/ep-023-empowerment-accountability-with-sam-rankin/
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DESCRIPTION:
Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify your business operations and transform them. From real-time analytics to low-cost, high-impact training platforms, this episode is packed with practical insights for new landscape owners and seasoned veterans hungry for growth.
THE BIG IDEA:Pick One and GO!
KEY MOMENTS:[07:28] Small Steps and Template Usage
[10:06] What is Greenius
[14:30] HR Capabilities of Greenius
[15:57] Best Feature of LMN
[23:24] Is LMN only for small companies?
[25:47] Budgeting for LMN & Greenius
[28:06] What's on the horizon for LMN & Greenius
QUESTIONS WE ANSWER
1. How can you tackle labor shortages in the landscaping industry?
2. How does technology improve landscape business efficiency?
3. Why is ongoing safety training important for landscapers?
4. How can landscaping businesses benefit from digital transformation?
5. What are the advantages of using software for employee performance reviews?
6. Can software help attract and retain talent in the landscaping industry?
7. What are cost-effective training tools for landscaping employees?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/revolutionize-your-workforce-with-lmn-greenius/
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DESCRIPTION:
Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and discover how landscape business owners are revolutionizing their success by collaborating with others in the industry. If you're ready to break free from traditional approaches and take your company to new heights, tune in for this game-changing conversation.
THE BIG IDEA:
KEY MOMENTS:
The Power of Many[01:52] What is ACE Discovery?
[04:17] Does company size matter in ACE Peer Groups?
[05:01] Small Companies vs Large Companies
[09:01] New Generation of Business Owners
[10:37] What do you learn in ACE Meetings?
[15:55] The structure of ACE Meetings
[17:45] Tenure of Peer Group Members
[21:30] GROW 2024
QUESTIONS WE ANSWER
1. "What are the benefits of joining ACE peer groups?"
2. "How can peer groups help landscape businesses grow?"
3. "What is the ACE Discovery event for Peer Groups"
4. "What topics are discussed in ACE Peer Group meetings?"
5. "What are the advantages of attending industry events?"
6. "Why is it important for owners to form relationships with other entrepreneurs?"
7. "What are the benefits of long-term business relationships and networking?"
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-021-the-hidden-power-of-peer-groups-with-vince-torchia/
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Is resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adversity, restructuring roles, and rallying a rock star team propelled R R Landscape to a remarkable revenue increase and a brighter horizon.
THE BIG IDEA:Discomfort = Growth
KEY MOMENTS:[01:16] Beginnings at R&R Landscaping Company
[02:59] Building Culture in a Landscaping Company
[04:35] Leading a company with your Spouse
[08:34] The importance of a Landscape Production Manager
[11:01] Dealing with serious Illness when leading a team
[17:42] Planning for Sales Growth
[18:47] Stronger team from learned experience
[23:23] NALP Women of the Year 2020
[25:39] Speaking and sharing in the Landscape industry
QUESTIONS WE ANSWER
1. What are the roles and responsibilities of a landscape production manager?
2. How do you overcome challenges in a family-owned landscaping business?
3. What are the key factors in achieving growth in the landscaping industry?
4. How important is company culture?
6. How can personal adversity impact landscape operations
7. What are the strategies for recovering from a business setback?
8. How to prepare for future demand in the landscaping business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-20-embracing-discomfort-claire-goldman/ -
Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through smart, disciplined marketing fundamentals.
THE BIG IDEA:
Ignore The Shiny Objects
KEY MOMENTS:[01:25] Marketing Background and Branding through Mergers
[5:40] How should you budget marketing?
[08:27] How to track marketing efforts.
[09:54] What to focus on in marketing.
[12:53] Creating a social media plan for landscaping companies.
[20:48] Your greatest tool for marketing is landscaping.
[26:18] The value of referrals and reviews.
[31:39] The importance of customer needs for marketing.
QUESTIONS WE ANSWER
1. How do I effectively plan social media content?
2. How much should I spend on landscape marketing?
3. What marketing tactics should I be focusing on?
4. Who should be doing my marketing in my landscaping business?
6. Why do brand standards matter for my business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/3-keys-to-landscape-marketing-mastery-with-john-dalton/
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Imagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and cultivate a skilled and loyal workforce turned his business around. Discover how Tim and his team built a landscape empire by turning conventional business tactics on their head. You won't want to miss why Tim's 'savage mode' is a philosophy worth considering.
THE BIG IDEA:Streamlining For Success
KEY MOMENTS:[01:14] Start of Professional Grounds Company
[03:53] Shutting Down a Landscaping Department
[04:44] A Major Turning Point
[12:05] Landscape Org. Chart Management
[13:37] Knowing your Numbers in Landscaping
[17:46] Creating a great place to work
[20:37] Dial in your systems
[24:56] The Importance of Good Training
[27:10] Landscape Property Maps
QUESTIONS WE ANSWER
1. How can a small landscape business increase profitability?
2. What are the best practices for efficient use of space in landscaping?
3. What is the importance of tracking gross margins?
4. How do you train new landscape employees effectively?
5. Can technology improve landscaping business operations?
6. How do you choose the right clients for your landscaping company?
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Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of shifting from a passive order-taker to a proactive demand creator in your landscaping enterprise.
THE BIG IDEA:
Solid Fundamentals + Focus = Sales
KEY MOMENTS:
[05:21] Making Sales Simple
[07:45] How Landscape Sales Have Changed
[11:32] Going on the Sales Offensive
[17:12] Why SImple Sells
[20:03] Being Assertive in Sales Is Not a Bad Thing
[22:48] What If I Don't Have a Sales Manager/Team
[25:28] The 3 Verbs off Sales
QUESTIONS WE ANSWER
1. How do you juggle landscape sales management and operations effectively?
2. What is the importance of having a reliable sales pipeline?
3. What are the key components of successful landscape sales strategies?
4. How can salespeople create, advance, and close more deals?
5. What are the fundamentals of sales leadership?
6. How do you create a compelling sales story?
7. How can landscape businesses improve their sales processes?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-017-landscape-sales-simplified/ -
Are you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and preparing an effective onboarding process are her keys to hiring success. Transform your hiring experience from survival of the quickest to thel pursuit of the perfect match.
THE BIG IDEA:Focus on Fit First
KEY MOMENTS:[02:31] Finding a Culture Fit
[05:14] Making Your Company Attractive to Potential Hires
[07:24] Timing with the Recruiting Process
[11:14] How to Stand Out with Potential Hires
[14:10] Onboarding
[17:55] What to Look for in a Resume
[21:35] Relationships are the Key to Success
QUESTIONS WE ANSWER"How to build trust during the recruitment process?"
"What are the best practices for attracting top landscape talent?"
"Why are conversations with potential candidates crucial even when not hiring?"
"What are the top signs to look for in resumes when hiring landscaping employees?"
"How to understand your company's culture for effective landscape recruitment?"
"What is the best approach to creating an effective onboarding process?"
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FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcasts/
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Attention all landscape business owners! Are you tired of struggling to find the right people, stay on top of finances, and grow your brand? In this episode of Roots of Success, we sit down with Chase Coates, the man behind Outback Landscape. We explore groundbreaking strategies and proven tactics that will guide you towards running the successful landscape company of your dreams. Chase spills his secrets on hiring stellar team members, automating sales processes, and creating a stand-out brand.
THE BIG IDEA:A Strong Team is Your Top Priority for Growth
KEY MOMENTS:[01:41] Hiring The Right People
[04:42] How Hiring the Right People Can Help You Grow
[07:32] We Work for Our Money 3 times
[10:40] Delegating Key Accounts
[14:23] Getting to 8 Figures
[17:44] More Money, Less Problems
[18:28] The Next 5 Years
[19:47] Consistent Branding
[23:35] Using Travel to Expand Your Thinking
QUESTIONS WE ANSWER1. What are the key factors for profitable landscaping projects?
2. Why is hiring the right people crucial for the growth of a landscaping company?
3. How can technology improve efficiency in landscaping operations?
4. What is the role of peer groups in the landscaping industry?
5. How can automation streamline sales processes in the landscaping industry?
6. What are the benefits of consistent branding for landscaping companies?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/secrets-to-building-a-landscape-dream-team-with-chase-coates/
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Running a successful landscape company goes beyond simply creating beautiful outdoor spaces. In this episode of Roots of Success, I sit down with Michael Bosco, executive coach and industry expert, as he shares his unique journey from founding Soils Alive to taking over the family pest control business, SafeHaven. Join us as we explore all aspects of being a landscape business owner; from customer service and team management, to mergers and acquisitions. Discover the key lessons Michael learned along the way, including the importance of client expectations, embracing failure, and the challenges of managing people.
THE BIG IDEA:
Celebrate Failure to Find Success
KEY MOMENTS:
[00:00] Michael's Background in the Landscape Industry
[03:16] What they Don't Teach You in College
[05:28] Pest Control as a Parallel Industry
[09:46] The Logistics of a Merger
[13:57] It All Comes Down to People
[15:03] Onboarding New Team Members Is a Key Process
[18:14] Creating Culture
[21:22] How to Help Your Team Become Leaders
[22:54] Leading ACE Peer Groups
QUESTIONS WE ANSWER
1. How to start a successful landscaping business?
2. What is plant healthcare and why is it important?
3. How to manage client expectations in the service industry?
4. What are the challenges of managing people in a landscape business?
5. How to merge and integrate small businesses effectively?
6. What are the advantages and disadvantages of running a family business?
7. How to navigate the process of buying and selling a landscape business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-14-lessons-in-leadership-with-michael-bosco/ -
Join us in this eye-opening episode of Roots of Success as Tommy interviews Marty Grunder, the brilliant mind behind Grunder Landscaping Company and The Grow Group. Marty candidly shares his personal journey, highlighting the pivotal moments that led him to shed his ego and embrace new growth strategies. Discover how Marty's commitment to continuous learning and calculated risk-taking propelled his landscape company to unprecedented heights…. And ultimately led to the creation of ACE Peer Groups. Get ready to be inspired and learn how you can take your own company to new levels of success.
BIG IDEA:
Want to Grow? Know when to say ‘NO’.KEY MOMENTS:
[05:01] Marty emphasizes relevance, incremental growth, and hustling.
[09:09] How landscape peer groups help personal growth.
[11:37] Making bold moves for business growth.
[15:09] Business development and networking for success.
[18:49] Taking things slow, stop neglecting important tasks.
[23:37] Amazing experiences with landscape business owners
[26:42] Former pros offer relevant advice and experience.
[32:00] Self-reflection is key to personal and professional growth.
[33:30] The REAL magic of ACE peer group.
QUESTIONS WE ANSWER1. How do you grow a successful landscape business?
2. What are the benefits of joining an owner’s peer group in the green industry?
3. Name some strategies for achieving financial growth and benchmarking?
4. How to overcome challenges and break through business plateaus?
5. How to network effectively in the green industry.
6. How to achieve work-life balance while growing a successful landscaping business.
7. What’s the impact of mindset and personal development on business growth?FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-013-marty-grunders-playbook/
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Have you ever wondered what it takes to transform your small landscape company into a multimillion-dollar empire? In this episode,Tommy sits down with Jason Cromley, the CEO of Hidden Creek Landscaping, as he reveals the unconventional strategies and mindset that propelled his business to success. From bouncing checks to building a state-of-the-art facility, Jason shares the key learnings, challenges, and milestones that paved the way for the company’s unprecedented growth. Whether you're an owner, executive, or manager, this episode will leave you inspired and armed with valuable insights on running and growing a successful landscape company.
THE BIG IDEA:
Calculated risks can lead to significant growth.
KEY MOMENTS:
[04:19] Growth moments: new facilities & financial risks.
[10:49] Purchasing a company to create a new division.
[13:20] Successful investment, future potential, and rebranding..
[22:04] Becoming an effective CEO after hiring helpful consultants.
[25:34] Competitive interaction in landscape peer groups.
[26:26] Why I didn’t want to join a peer group, and how wrong I was.
[29:31] Accountability, friendships, growth… benefits of my ACE Peer Group.
QUESTIONS WE ANSWER1. How can networking contribute to personal growth in the landscape industry?
2. Ways to improve communication and customer experiences in landscaping projects.
3. Strategies for successful forecasting and strategic planning.
4. The role and importance of consultants in the landscape industry.
5. Balancing multiple roles and responsibilities as a CEO.
6. Tips for establishing strong relationships and accountability.
7. Challenges and solutions for collaborative work between different divisions.
FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-12-risky-business-landscape-growth-paradigm/ -
Are you an owner in the landscape industry who is striving for success? In this episode of Roots of Success, host Tommy Cole sits down with landscape industry expert, Vince Torchia, to discuss the challenges of saying yes to many opportunities in order to build a thriving company. But as your business grows, how do you know when to start saying no and focus on what you do best? Tune in as they share their insights on how to navigate the growth of your landscape company and find the balance that leads to long-term success.
THE BIG IDEA:
Empower your team for strategic action.
QUESTIONS WE ANSWER:
1. How can landscaping business owners say "no" to certain service lines while maintaining business growth?
2. What is the importance of finding the ideal client and team in the landscaping industry?
3. How can landscaping companies determine their ideal client profile for sustainable business success?
4. What is the role of people management and employee training in landscaping company success?
5. How does investing in the right people contribute to the financial success of landscaping businesses?
6. What are the key benefits of joining a peer group program for landscaping company owners and leaders?
7. What are some essential steps for effectively planning and setting a clear vision for landscaping companies?
8. How can landscaping companies empower their team to make decisions and drive positive outcomes?
KEY MOMENTS:
[04:22] The challenge for owners saying no and focusing on what they do best
[06:58] Having the right people allows owners to say yes to different service lines
[12:10] In certain markets, owners need to say yes to more things to cater to a wider range of clients
[17:54] Why Owners need to reel things back in and get clear on their ideal client
[20:42] Vince highlights the factors to identify the ideal client for your business.
[26:07] Shift towards prioritizing people and their contributions in the landscape industry
[30:40] The impact of increases in pay as landscape companies recognize the importance of paying for quality
[36:14] The benefits of joining the ACE Peer Group program and the upcoming webinar, "Breakthrough Blueprint," hosted by Vince Torchia and Chris Psencik
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